Instagram shows video in three main shapes. Reels and Stories fill a phone screen at 9:16. Feed posts can be anywhere from 1.91:1 landscape to 4:5 portrait, according to Meta's media requirements for Instagram ads, so 4:5 is the tallest shape the feed shows whole. Square 1:1 sits in between, a safe middle ground for carousels that mix photos and clips.
A Reel keeps its full 9:16 frame when someone watches it, but in the feed and on your profile grid Instagram shows a shorter crop of it, so the top and bottom of a tall video are hidden there. Keeping your subject and any title in the middle of the frame means the clip reads well in every place it appears.
Meta's ads guide lists MP4 or MOV for Reels, with files up to 4 GB, and recommends 1440×2560 for Reels ads. filetidy makes MP4 files with H.264 video and AAC sound at 1080×1920, 1080×1350 or 1080×1080, the common full-HD sizes, well under that file limit. It never upscales: a 720p source gives a 720×1280 Reel rather than a blurrier 1080 one.
On a Reel, the caption, your username, the audio label and the like, comment and share buttons sit over the bottom and the right side of the picture. Put text and faces in the centre, away from those edges, so nothing important ends up behind them.
- Reels and Stories
- 9:16, made at 1080×1920 from HD sources
- Tallest feed post
- 4:5, made at 1080×1350
- Square
- 1:1, made at 1080×1080
- Feed range (Meta ads specs)
- From 1.91:1 landscape to 4:5 portrait
- Reels file limits (Meta ads guide)
- MP4 or MOV, up to 4 GB
- Output
- MP4, H.264 video and AAC audio, about 6 Mbit/s at 1080×1920 and 30 fps
- Length
- Unchanged; trim first if the clip is too long